Feature-wise, GetResponse does boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you’ll be hard-pushed to find a feature they don’t offer.
The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments.
Another feature worth mentioning is GetResponse’s marketing automation features. You’re able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly. You’ll also have plenty of detailed templates to help you get started.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM – extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest.
With the acquisition of Recostream, an AI/ML personalized recommendations technology company, GetResponse now offers AI product recommendations. This means that the behavior, preferences, needs, and habits of your website visitors are analyzed and used to make tailored recommendations. Pretty cool!
And while we are on the topic of AI, they have introduced an email generator powered by GPT 3.5. It provides users with content recommendations for their email copy and subject lines. The tool is available on all of their paid plans.
GetResponse Review: Summary
GetResponse is an all-in-one marketing platform that is particularly suited to ecommerce businesses. In addition to their email marketing tools, they offer their users a simple landing page builder, a built-in CRM, and advanced automation features.For this reason, we rank them pretty favorably. Their entry plan is reasonably priced, with features such as autoresponders, basic segmentation, and more. Their free forever plan provides users with key marketing features such as a landing page/website builder, signup forms and popups.
So let’s take a deeper dive into this GetResponse review.
- GetResponse Review
- GetResponse vs ActiveCampaign
Try GetResponse for free
GetResponse Screenshots
GetResponse Pricing
500 Subscribers
2,500 Emails
Free forever plan. Discounts available for 12 and 24-month plans.
1,000 Subscribers
unlimited emails
Email Marketing plan. Discounts available for 12 and 24-month plans.
2,500 Subscribers
unlimited emails
Email Marketing plan. Discounts available for 12 and 24-month plans.
5,000 Subscribers
unlimited emails
Email Marketing plan. Discounts available for 12 and 24-month plans.
10,000 Subscribers
unlimited emails
Email Marketing plan. Discounts available for 12 and 24-month plans.
GetResponse’s pricing consists of four paid plans with different features: Email Marketing, Marketing Automation, Ecommerce Marketing, and MAX. There is also a free email marketing plan available called GetResponse Free. This is for those with fewer than 500 subscribers and has an email send limit of 2,500 newsletters a month. It’s also worth noting that “removed” contacts (which are those who have been removed by you, unsubscribed, or bounced still count towards your subscriber limit) – so it’s likely that you’ll need to upgrade to a paid plan pretty quickly.
Users who sign up for the free trial immediately gain access to premium features for 30 days. Then once the 30-day period has ended, they will have limited access to features on the free plan.
Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive quickly if you want to access features such as marketing automation or ecommerce features.
There are two plans under the MAX category: ‘Max’ and ‘Max2‘. These plans are suited for companies that need the most advanced features at the enterprise level. Find further information on the GetResponse pricing page.
Pros and Cons
- Pros
- Cons
Pros
-
List automation
More powerful than most tools, GetResponse’s list automation allows you to add a range of conditions to help segment your subscriber list automatically.
-
Design and spam testing
Both useful and easy to use, this can often be a feature that either costs a bomb, or just plain doesn’t work. GetResponse got it right.
-
Conversion Funnel and landing page feature
GetResponse pros are plentiful, but one that really stands out is the Conversion Funnel. This is a lead generation feature that allows you to create sales funnels and landing pages for various areas of your business. This is a great addition for those running ecommerce sites or promoting webinars and other events.
-
Live chat
GetResponse recently introduced their live chat feature. This is a great addition, as the incorporation of it on your site means you’ll never miss a new lead. The mobile app means you can answer questions on the go.
-
Google and social media ads feature
You can create and monitor your Google, Facebook and Instagram ads directly from your GetResponse account.
-
Strong marketing features on the free plan
Although the contact and send limits are rather low on the free plan. You do have the ability to build and host one landing page, with a 1000-visitor monthly limit, and access image galleries, popups, and sign-up forms.
Is GetResponse the right newsletter service for you?
- Recommended if:
- Not recommended if:
-
You want to capture leads
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible signup forms, their basic landing page editor, Google Analytics integration, and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.
Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
-
You’re an ecommerce
If you’re an online store owner, GetResponse offers plenty of features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking.
It offers AI product recommendations, which are based on an analysis of each website visitor’s behavior, preferences, needs, and habits.
You’ll benefit from GetResponse’s Conversion funnel feature, where you can set up your ecommerce site and start building your sales funnels with landing pages, social media campaigns, webinars, and much more.
-
You need sophisticated automation
We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates (available on higher-tier plans only).
-
You need detailed reports
GetResponse allows you to deep dive into your data on everything from contacts to newsletters and automations. The new interface is clean and really well-designed.
Rating Details
A More Detailed Look at The Best GetResponse Features
As you can see, GetResponse offers a good range of pro features. Let’s break those down and see what works and what could be improved:
Ecommerce Tools
GetResponse allows you to easily integrate with leading ecommerce platforms like Magento, Prestashop and Shopify via direct integrations.
It now has a dedicated section related to ecommerce tools, which contains your online stores, orders, transactional emails and promo codes.
Promo Codes
You can use the same promo codes you use on your existing ecommerce platform. These can be added directly to your newsletters or automation messages from the drag and drop email builder.
Segmentation
Advanced segmentation means you can create ultra-targeted marketing campaigns based on customer purchases, order history and behavior on sites.
Conditions are related to geolocation, tags, lead scoring, lead magnets, conversion funnels (more on these below) and events, amongst others. Other email marketing software don’t offer half as many options.
Product Recommender
The product recommendations feature allows you to show your recipients the products that are relevant to them, facilitating cross-selling and upselling. We found this feature very easy to use and liked that you can send recommendations based on:
All purchases in my store
Individual customer purchase history
GetResponse Marketing Automation for Ecommerce
Aside from the all-important abandoned cart automation, GetResponse provides users with plenty of ready-made ecommerce automation templates. For example, retarget customer with offers based on their tags, promote a course or products, reward loyal customers based on their engagement level, etc.
Compared to other email marketing platforms, we found that GetResponse was one of the best tools for marketing automation due to its excellent list management features and extras such as the landing page builder and webinar software.
The downside is that most of the tools related to ecommerce (ecommerce tracking, recommended products, synced promo codes, abandoned cart automation) are only available on GetResponse’s Ecommerce Marketing plan and higher (prices start at $119/month for 1,000 contacts).Many of these ecommerce-specific features are offered by Omnisend at a more reasonable price, or even for free.
Conversion Funnel
Including such an array of features means it’s possible to build entire sales funnels with GetResponse. In fact, it has a dedicated area called ‘Conversion Funnel’.
Here, you’ll have access to over 30 conversion-optimized scenarios to help you sell, build contact lists, showcase your offers, promote your products and events, etc.
Here is an example of a sales funnel used to sell a product:
Within the conversion funnel dashboard, you’ll have a section called ‘Lead Magnets’. These are used to offer a free resource that visitors can download from a signup page. For example, we include a free guide to email marketing for beginners in our blog articles.
GetResponse actually includes a library of ready-made downloadable assets you can use for your lead magnets, so you won’t necessarily need to create any content yourself. However, I would recommend using the content provided as an example and adapting it to your business. What’s on offer is centered around digital marketing, which probably isn’t the majority’s focus.
This is a fairly unique feature to GetResponse, and the great thing is you can access the lead magnets feature on the lower-tier Email Marketing plan. Those who wish to create complete sales funnels will need the Marketing Automation plan or higher.
GetResponse’s Autoresponders
GetResponse´s Autoresponder feature is available as part of their Email Marketing plan. This advanced email marketing tool lets you automate your email replies to maximize your user engagement.
You can set Autoresponders for a range of actions, from a simple confirmation email to new subscribers, discounts and product offers and other follow-up marketing emails. These can be action-based responses that are triggered through sign-ups, clicks, sales, birthdays, etc. Or alternatively, you can set up time-based responses, for example, you can send a “Thank You” email on the first day of their subscription, then schedule a special offer or discount code newsletter a few days later and a product newsletter the following week. You can set this up as part of a sequence so that these different emails are sent automatically to each user.
What you can’t do is set up event-based or product automations. You also won’t be able to split your automations or send abandoned cart emails. All this is reserved for the higher-tier plans.
Abandoned Cart
GetResponse have introduced a new condition called “abandoned carts” to the marketing automation workflow options. This allows you to segment contacts who have abandoned a purchase and send them an automated message. This can feature promotional codes to encourage purchases.
Discount codes can also be included in your welcome email to new contacts and used to reward your loyal customers.
GetResponse Mobile App
The GetResponse email marketing app is extremely easy to use and really useful for email marketers and eCommerce business owners on the go. With their mobile app, you have the ability to monitor the performance of your email campaigns. It includes basic stats such as open rate, click-through rate, etc.
In terms of the contact management features, you can also keep track of your subscriber list growth, view subscriber locations, edit basic contact info, add new contacts, manage user tags, and more.
Newsletter creation is also possible; you can duplicate an existing message or create a new plain text email. Send these out directly from the app.
In addition to these email marketing tools, you can also manage ecommerce tools and statistics, such as product sales and orders, revenue, and more.
GetResponse Deliverability
GetResponse achieved its best result ever during our latest test, with a 91.3% deliverability rate. We hope to see this kind of score (and even higher) in the future. They also saw a low percentage of emails go to spam folders, let’s hope they keep this up in the future.
Conclusion
I think this GetResponse review shows that this marketing software really comes through with the goods, managing to provide both the features and ease-of-use that many other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows.
While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. Using GetResponse is made easier by offering an app for iOS and Android that allows you not only to track but also to send newsletters and answer live chats on the go.
With its long list of powerful features like landing pages and webinars, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas.
Getresponse is definitely versatile enough to perform almost everything you’d need related to small business email marketing and could form a useful part of your overall email marketing strategy.
We’re also very happy to see that GetResponse has added a free forever plan to its array of options.
Try GetResponse (receive a special 10% lifetime discount through this link)
FAQ
Does GetResponse comply with the GDPR? Where do they host their data?
How Is My Data Protected?
What is GetResponse used for?
Is GetResponse a CRM?
Is GetResponse legit?
Does GetResponse offer a discount to NGO’s?
GetResponse Alternatives
READ REVIEW
READ REVIEW
READ REVIEW
First up in our selection of GetResponse alternatives, Brevo is a budget-friendly email marketing solution. We like their registration forms, which are flexible and have room for personalization. Their automations are also smart, and they should be enough for most users.
ActiveCampaign stands out for being one of the platforms with smarter automation. They are not only very powerful but also straightforward to use. Their deliverability rates are also impressive in comparison to GetResponse. Read the full comparison in our GetResponse vs ActiveCampaign guide.
MailerLite is one of the cheaper providers. But don’t let their low price fool you – they offer a top-notch tool. For example, they have modern-looking templates, solid automation features and remarkable deliverability rates.
GetResponse is also a great Mailchimp alternative. If you want to see how the tools compare, check out our GetResponse vs Mailchimp guide.
